How to Make a Killer Faceless YouTube Video (Step-by-Step Guide)

Right now, faceless YouTube channels are taking over — and it’s not just a trend.

Why? Because this format gives you three big advantages:

1. You can stay anonymous

2. You can scale fast using AI and templates

3. You remove “creator friction” — no worrying about your lighting, outfit, or confidence on camera

It’s the perfect model if you want to grow an income stream without being the face of your brand.

And it works in almost every niche — from finance, to motivation, to gaming, storytelling, even news.

You’ve probably seen channels like “AI Guy,” “AutoShorts AI,” or “HowToAI” pop up in your feed.

They’re all using variations of the same faceless system — and today, I’ll show you how to use it too.

Step 1: Pick a High-Impact Format

The first step? Choose the right format for your faceless video.

Here are five proven formats that work even if you’re a complete beginner:

1. Listicle – “Top 10 Rules of Elon Musk” or “5 Passive Income Myths”

2. Story Breakdown – A documentary-style recap of a person, event, or trend

3. How-To Tutorial – Teaching a specific skill or strategy

4. Commentary/Reaction – Sharing insights on a trend, clip, or topic

5. AI Compilation – Curated quotes, visuals, or facts with voiceover

Not sure which one to pick?

Start with a listicle or how-to. They’re easy to script, great for retention, and super searchable.

With today’s AI tools you can easily start a channel and pump out your first 15 videos for almost no cost, you can learn how to do that here.

Step 2: Write a High-Retention Script

Next — the script. This is where 80% of the magic happens.

A good script keeps your viewer watching. A bad one? Click. Gone.

Use this high-retention script formula:

• Hook: Bold first line. Ask a question. Make a dramatic claim.

• Tease Payoff: “By the end of this video, you’ll…”

• Chunked Segments: Break your content into clear steps or chapters

• Open Loops: Hint at something coming later

• Re-engagement Lines: Every 60 seconds, remind them why they’re watching

Example:

Don’t forget to write in a conversational tone — like you’re talking to a friend, not reading a report.

Step 3: Gather Visuals (B-roll, AI, Screen Recording)]

Now you need visuals to bring your script to life.

Here are four easy sources to grab engaging visuals:

1. Free B-roll – Pexels, Pixabay, Videezy

2. Stock Footage – Storyblocks, Envato Elements

3. AI Tools – Leonardo AI, MidJourney (generate scenes or imagery)

4. Screen Recording – Use OBS to record demos or guides

Pro tip: Don’t use boring static images. Add zoom-ins, pans, and light motion to keep the viewer visually stimulated.

You can even use AI to generate original imagery or characters for your scenes.

Step 4: Record the Voiceover (or Use AI)]

Now that you’ve got your script and visuals, it’s time to add a voice.

You’ve got two main options:

• Option A: Record your own voice — Use a mic + Audacity or CapCut

• Option B: Use an AI voice tool — Like ElevenLabs, PlayHT, or Speechelo

If you go the AI route, make sure the voice you choose sounds natural and has emotional variation.

Don’t just paste your script and hit “generate.” Adjust pacing, pauses, and emphasis for better delivery.

Bonus tip: Some tools let you clone your voice — so you still sound authentic even if you automate.

Step 5: Edit with Pacing & Retention in Mind]

Editing is where you tie it all together.

Your goal here isn’t just to cut clips — it’s to direct attention.

Here’s a quick editing checklist:

• Start with your hook in the first 5 seconds

• Keep cuts every 3–5 seconds

• Use motion text to emphasize key lines

• Add light sound effects and transitions for flow

• Use pattern interrupts (like zooms or memes) every 30–45 seconds

Use free tools like CapCut (mobile or desktop) or DaVinci Resolve if you want more control.

This is where you shape the experience and retain your audience.

Step 6: Title & Thumbnail = Clicks

You can make the best faceless video in the world — but if no one clicks, it doesn’t matter.

Your title and thumbnail are your first impression.

Here’s a simple formula for viral titles:

Curiosity + Emotion + Specificity

Examples:

• “This Faceless Video Made $10,472 in One Month”

• “The #1 Mistake New YouTubers Make (Faceless Edition)”

• “How to Go Viral Without Showing Your Face (Beginner’s Guide)”

Thumbnails? Make sure they look good small. Big text. High contrast. One clear focal point.

Use Canva, Photoshop, or Thumbnail.ai to mock them up fast.

another cool tool is pikzels, which is an AI thumbnail generator tool that basically lets you copy winning thumbnails in a new format with your specific requests to it.

check that out here.

Recap

Let’s recap — here’s how to create a killer faceless YouTube video:

1. Pick the right format (start with listicles or how-tos)

2. Write a script with a strong hook and retention structure

3. Gather visuals — B-roll, AI, screen recordings

4. Record a voiceover (or use AI)

5. Edit for pacing and pattern interrupts

6. Design your title and thumbnail to get the click

Now all you have to do is find a niche and actually start posting, because reading this without action gets you nowhere!

If you’re ready to actually build your first faceless channel from scratch — with support, feedback, and help choosing your niche — join our FTS community.

this is a step by step guide with fill in the blank templates that guides you from A to Z to starting and scaling a faceless youtube channel.

(we also currently have a 50% OFF limited discount which also gets you 3 free 1on1 coaching calls, pretty insane deal if you ask me!)

Grab that deal here, ens this month

Casper,